Ford Motor Co. will tap about 1,000 employees to test a software upgrade to MyFordTouch before it rolls out the latest version of the infotainment system on 2013 model vehicles. View Ford online auto brochures here
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Ford Motor Company has teamed up with SHFT.com, the award-winning multimedia platform founded by actor and filmmaker Adrian Grenier and film producer Peter Glatzer. The automaker is intended to continue its efforts on smarter environmental decisions and the green lifestyle website will help inspiring people to go ‘greener’ through film, design, art, transportation and culture. Photo: Co-founders [...]
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Ford Motor Co. has improved its onboard infotainment system, MyFordTouch, for the 2013 model year. Customers with earlier versions of the system are eligible for the upgrade as well.
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Ford Motor Co. sales climbed 6 percent in October, while General Motors Co. sales were up just 2 percent from a year ago, and Chrysler Group LLC sales shot up 27 percent. Ford sold 167,803 vehicles during the month, led by strong truck and SUV sales.
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Ford Motor Co., which had been an up-and-comer in Consumer Reports‘ reliability rankings, tumbled this year due to first-year troubles with three key models: the Explorer, Focus and Fiesta.
View Ford online auto brochures here
Ford and Toyota said today they will work together on developing gas-electric hybrid systems for pickup trucks and SUVs.
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Meet the 2012 Ford Harley-Davidson F-150, the 16th special edition F-Series pickup produced by the long-running collaboration between Ford and Harley-Davidson Motorcycles.
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We pit the brand new 2011 Ford Mustang GT against its V-8 powered rivals from Chevrolet and Dodge in the ultimate battle for muscle car supremacy.
Read the full story here: http://www.motortrend.com/roadtests/coupes/112_1006_2011_mustang_gt_2010_camaro_ss_2010_challenger_srt8_comparison/index.html
Shot by: Mike Suggett, Jim Gleason and Duane Sempson
Edited by: Mike Suggett
Duration : 0:5:14
The “Again” Campaign for the Camaro Z28.
This is a spec commercial campaign written, directed, produced by Frederic Vial. This was shot prior to the release of the new Camaro.
Hopefully and in the near future, Chevrolet will launch, once again, the Camaro Z28. It will be the 5th generation, the 5th time a Z28 is released…again. As one of the truly classic and most influential muscle cars in American automotive history, the soon-to-be released Z28 is preceded by 4 generations.
The “Again” Campaign is offered as pre-launch to the release of Camaro Z28. The campaign is comprised of 5 commercials all ending in the word again. Young Again, Love Again, Again and Again, Freedom Again, and Back In The Saddle Again are the slated spots and in chronological order, respective to each generational Z28. Each spot surrounds a billboard of the new Camaro Z28 near a potato field in the Mid-West, the heartland of America. The first 4 commercials will reveal the first 4 generations of the Z28 since 1966 through the present. The 5th and final spot (Back Again) will reveal the new Camaro Z28.
The “Love Again” spot reveals a 1970 Camaro Z28, the 2nd generation Z28. Its intention is to demonstrate people’s personal relationships with their cars – their love, their commitment, their devotion, and, in this particular context, their loyalty to a brand — Chevrolet. “Love Again” is aimed at the mid-20s to mid-40s market, the Match.com/eHarmony users. In other words, “Love Again” is directed to consumers who are just old enough to have loved and lost and understood its meaning and consequences.
Traditionally, the muscle car has been marketed as a tough, durable, powerful, and even intimidating image directed predominantly at the male audience. The new Camaro Z28 has all of these attributes and more. It is an extremely sexy car, a quality that always has broad range appeal. Its spectacularly artistic lines will, no doubt, lure women. If there is a risk attached to the “Love Again” spot, it is its romantic qualities. However, this is a calculated risk and one that will pay dividends for Chevrolet. And although, women will identify with the spot’s romantic qualities, men will be tickled by its irony and humor. However, both sexes will identify with the car. And in a country where female independence and ambition is at all-time high, the new Camaro Z28 stands to be the first muscle car to truly have an impact with the female audience.
Ultimately, “Love Again” is designed for those who want to have their cake and eat it too!
Duration : 0:1:23
MotoMan gets to know Chevrolets second son by comparing the mission of todays Camaro to that of the original and meets some surprising fans along the way . . .
Duration : 0:12:43